Marriott Sales Intelligence Report
Marriott Org Chart: Corporate Structure, Board of Directors and Executive Leadership (2026)
As of October 5, 2026, Marriott International, Inc. is led by Anthony G. Capuano, President and Chief Executive Officer, and Jennifer Mason, Executive Vice President and Chief Financial Officer. David S. Marriott chairs the 12-member board, and Frederick A. Henderson is Lead Independent Director. Marriott reports four segments (U.S. & Canada; Europe, Middle East & Africa; Greater China; Asia Pacific excluding China), with Caribbean & Latin America results included in unallocated corporate and other, and had 10,082 properties and 1,813,698 rooms in its system at June 30, 2026.
Sources: Form 10-K for fiscal 2025 (filed Feb. 10, 2026), Form 10-Q for the quarter ended June 30, 2026 (dated Aug. 3, 2026), 2026 proxy statement (Mar. 27, 2026), Q2 2026 earnings call (Aug. 3, 2026), the Marriott leadership page, Hotel Dive, Aug. 19, 2026 and a Marriott news release of June 14, 2004.
Marriott key facts
| Legal name | Marriott International, Inc. (10-K FY2025, cover) |
|---|---|
| State of incorporation | Delaware (10-K FY2025, cover) |
| Headquarters | 7750 Wisconsin Avenue, Bethesda, Maryland 20814 (10-K FY2025, cover) |
| Ticker and exchange | MAR, Nasdaq Global Select Market (10-K FY2025, cover) |
| Fiscal 2025 revenue | $26,186 million; net income $2,601 million (10-K FY2025, Item 8) |
| First half 2026 revenue | $13,725 million; net income $1,414 million (10-Q Q2 2026) |
| Associates | About 414,000 at year-end 2025 (about 148,000 employed by Marriott and about 266,000 employed by hotel owners with employment managed by Marriott) (10-K FY2025, Item 1) |
| Properties | 10,082 properties and 1,813,698 rooms at June 30, 2026; 145 countries and territories at year-end 2025 (10-Q Q2 2026; 10-K FY2025) |
| Development pipeline | Nearly 4,200 properties and about 629,000 rooms at June 30, 2026 (10-Q Q2 2026) |
| Reportable segments | U.S. & Canada; Europe, Middle East & Africa; Greater China; Asia Pacific excluding China (Caribbean & Latin America included in unallocated corporate and other) (10-Q Q2 2026, Note 10) |
| Loyalty program | Marriott Bonvoy, more than 295 million members (Q2 2026 earnings call) |
| Independent auditor | Ernst & Young LLP, auditor since 2002 (10-K FY2025, Item 8) |
Marriott corporate structure
Segments and regional leaders
Company-wide platforms and licensing businesses
System by ownership type, June 30, 2026
Brand tiers (selected brands)
Source: Form 10-Q for the quarter ended June 30, 2026 (properties, rooms, ownership mix, residential); Form 10-K for fiscal 2025 (segment fee revenues, CALA, timeshare, yacht, brands, credit cards); Q2 2026 earnings call (loyalty members); Marriott leadership page (regional leaders).
Marriott board of directors
Non-voting
Source: Marriott leadership page (current board); 2026 proxy statement, Mar. 27, 2026 (occupations and committee assignments as of the proxy date). Committee assignments may have changed after Debra L. Lee's term ended at the May 8, 2026 annual meeting; the chair of the Inclusion and Social Impact Committee after her departure is not disclosed in these sources.
Marriott executive leadership
Executive officers named in SEC filings
Other members of the global operating committee
Regional operations
Technology and security
Source: Form 10-K for fiscal 2025, Information about our Executive Officers (as of Feb. 1, 2026, with announced changes); Form 10-Q for Q2 2026 (signature of Felitia O. Lee); Q2 2026 earnings call (Jennifer Mason as CFO); Marriott leadership page, global operating committee (names and titles); Hotel Dive, Aug. 19, 2026 (CISO and reporting line). Reporting lines not disclosed in the filings except the CISO line reported by Hotel Dive; other leaders are grouped by function.
Marriott seller intelligence
Marriott's strategic priorities
Marriott runs an asset-light model: it owned or leased fewer than 1% of its properties at year-end 2025 and earns franchise, management and licensing fees. Its Growing Forward strategy rests on three Paths to Win: Best Brands & Experiences, Most Loyal Members, and Be in More Places. Pitches framed around one of these three paths match how Marriott sets priorities and measures progress.
The full Databahn report maps each priority to the executives who own it and the budget lines behind it.
What Marriott's executives are paid to deliver
The 2025 annual bonus weighted Adjusted EBITDA at 60% (target $5.23 billion; actual $5.383 billion) and growth metrics at 40%: Best Employer leadership scores, active Marriott Bonvoy members, guest intent to recommend and rooms growth. The plan paid out at 162% of target. Half of the CEO's annual equity is in performance share units tied to 2027 Adjusted EBITDA, with a relative total shareholder return modifier of plus or minus 20%. A proposal that moves one of these numbers speaks the language leadership is measured in.
The full Databahn report ties each incentive metric to the leader accountable for it.
Spending and capital plans
Marriott spent $604 million on capital and technology in 2025 and $282 million in the first half of 2026. It raised 2026 investment spending guidance to $1.25 billion to $1.35 billion: contract acquisition costs are 40% to 45% of the total and the digital tech transformation about 25%. Advertising costs were $999 million in 2025. These buckets show where new dollars are already committed this year.
The full Databahn report breaks down which teams control each spending bucket.
Acquisitions and integrations
Marriott acquired the citizenM brand and related intellectual property for $355 million, completed in the third quarter of 2025, adding 37 hotels and 8,789 rooms, with possible earn-out payments of up to $110 million. It ended its Sonder licensing agreement in 2025. In May 2026 it sold a U.S. & Canada hotel and kept a long-term management agreement, and in June 2026 it announced plans to bring Series by Marriott to Greater China with about 100 hotels. Each integration creates onboarding work for systems, staff and owners.
The full Databahn report identifies who runs integration for each deal.
Technology and AI initiatives
Marriott is in a multi-year transformation of its reservations, property management and loyalty systems, and more than 2,000 select-service hotels in the U.S. and Canada had transitioned by August 2026. In June 2026 it began a phased rollout of Ask Bonvoy, an AI conversational search tool on marriott.com and the Marriott Bonvoy app, and it is working with Google and other AI platform providers on travel search. Capitalized software rose from $792 million to $1,932 million during 2025. Vendors that fit the transformation timeline meet an active buying window.
The full Databahn report names the owners of each technology program and where it stands.
Risk factors and pressure points
The 10-K highlights the 2018 Starwood reservations database incident, which led to 2024 resolutions with the FTC and attorneys general of 49 states and the District of Columbia that carry long-term privacy and security requirements. It also flags AI-driven travel intermediaries, owner disputes and labor: about 19,000 of 115,000 U.S. employees belong to unions. In 2026 the conflict in the Middle East cut Middle East RevPAR 43% in the second quarter. Each risk is a named problem someone inside Marriott is paid to reduce.
The full Databahn report connects each risk to the executive and committee that oversee it.
How vendors get approved
Marriott's information security program follows NIST and ISO frameworks and takes a risk-based approach to third-party service providers, hotel owners and other partners. Its tools include tabletop exercises, control gap analyses, vulnerability scans, penetration tests and outside assessments, and franchisees must meet brand standards for information security and report incidents. Expect security and privacy review as a formal gate for any vendor touching guest or associate data.
The full Databahn report outlines the review path a new vendor should expect.
Who owns security and data decisions
Daniel Dubowski became Senior Vice President and Chief Information Security Officer in August 2026 and reports to CIO Naveen Manga (Hotel Dive). The board's Technology and Information Security Oversight Committee, chaired by Margaret M. McCarthy, meets at least four times a year and oversees technology, security, privacy and AI. Management committees that include direct reports of the CEO set policy for security, privacy and AI. Security buyers at Marriott sit in a new CISO's first year with direct board oversight.
The full Databahn report shows the decision chain from the security team to the board.
Leadership changes
Jennifer Mason became EVP and CFO on Feb. 11, 2026, succeeding Kathleen K. (Leeny) Oberg, who retires March 31, 2026. On March 28, 2026, Satya Anand became Group President, U.S., Canada, and Caribbean & Latin America, Neal Jones became President, EMEA, and William P. (Liam) Brown stepped down ahead of his June 30, 2026 retirement. Shawn Hill became Chief Development Officer on Jan. 1, 2026, Daniel Dubowski succeeded Arno Van Der Walt as CISO in August 2026, and Debra L. Lee, a director since June 2004, did not stand for reelection at the May 8, 2026 annual meeting. New leaders review vendors and set fresh priorities in their first year.
The full Databahn report profiles each new leader's mandate.
Systems and business transformations
Marriott's 10-K warns that the multi-year transformation of reservations, property management and loyalty systems could affect financial reporting and internal controls. The Q2 2026 10-Q reports no changes in internal control over financial reporting during the quarter, and the company is assessing ASU 2025-06 on internal-use software costs, effective Jan. 1, 2028. Large system cutovers create demand for testing, data migration and change management.
The full Databahn report tracks transformation milestones by region and team.
Shareholder pressure
The 2026 proxy asked stockholders to vote only on directors, the auditor and say-on-pay, with no shareholder proposals. Say-on-pay received more than 92% support in 2025. J.W. Marriott, Jr., Deborah Marriott Harrison and David S. Marriott together beneficially own 13.22% of shares, and The Vanguard Group (7.90%) and BlackRock, Inc. (5.73%) are the largest outside holders listed. Marriott returned more than $4 billion to stockholders in 2025 and expects to return more than $4.5 billion in 2026. Stable family ownership and steady capital returns keep management focused on long-term fee growth.
The full Databahn report explains how ownership shapes decision-making at the top.
Locations by territory
At June 30, 2026, Marriott had 6,493 properties in U.S. & Canada, 1,434 in EMEA, 763 in Asia Pacific excluding China and 734 in Greater China; Caribbean & Latin America had 545 at year-end 2025. Marriott owned or leased 14 hotels in U.S. & Canada and 37 internationally at year-end 2025, and its headquarters is in Bethesda, Maryland. Territory counts help size a regional rollout before the first meeting.
The full Databahn report lists regional leaders and decision makers by territory.
What management told analysts
On the Aug. 3, 2026 call, management raised 2026 guidance to 3% to 3.5% global RevPAR growth, $6.03 billion to $6.06 billion in gross fees and $5.97 billion to $6.03 billion in Adjusted EBITDA, with net rooms growth near the low end of 4.5% to 5%. New U.S. co-branded card agreements with JPMorgan Chase and American Express should add about $30 million in fees in 2026 and $100 million to $125 million by 2028. Marriott is also launching an intent-to-recommend incentive worth up to 50 basis points of gross room revenue for top-scoring U.S. and Canada hotels. These commitments are what the CEO and CFO will be judged on through year-end.
The full Databahn report ties each commitment to the teams responsible for delivering it.
Marriott org chart FAQ
Who is Marriott's CEO?
Anthony G. Capuano is President and Chief Executive Officer of Marriott International. He became CEO in February 2021, added the title of President in February 2023 and has worked at Marriott since 1995.
Who is Marriott's CFO?
Jennifer Mason is Executive Vice President and Chief Financial Officer of Marriott International. She took the role on Feb. 11, 2026, succeeding Kathleen K. (Leeny) Oberg, after serving as Global Officer, Treasurer and Risk Management.
Who is on Marriott's board of directors?
Marriott's 12-member board is chaired by David S. Marriott, with Frederick A. Henderson as Lead Independent Director. The other directors are Anthony G. Capuano, Isabella D. Goren, Deborah Marriott Harrison, Lauren R. Hobart, Aylwin B. Lewis, Margaret M. McCarthy, Grant F. Reid, Horacio D. Rozanski, Susan C. Schwab and Sean C. Tresvant.
Who oversees cybersecurity at Marriott?
Daniel Dubowski, Senior Vice President and Chief Information Security Officer since August 2026, leads information security and reports to CIO Naveen Manga. The board's Technology and Information Security Oversight Committee, chaired by Margaret M. McCarthy, oversees security, privacy and AI risk.
How is Marriott organized?
Marriott reports four segments: U.S. & Canada; Europe, Middle East & Africa; Greater China; and Asia Pacific excluding China. Caribbean & Latin America is a fifth operating segment reported within unallocated corporate and other, and most hotels are franchised or managed for third-party owners.
How many hotels does Marriott have?
Marriott had 10,082 properties and 1,813,698 rooms at June 30, 2026, plus a pipeline of nearly 4,200 properties and about 629,000 rooms.
What companies and brands does Marriott own?
Marriott's portfolio spans Luxury, Premium, Select and Midscale brands, including JW Marriott, The Ritz-Carlton, Sheraton, Westin, Courtyard and Fairfield. It acquired the citizenM brand in 2025 for $355 million and also runs Marriott Bonvoy, Homes & Villas by Marriott Bonvoy and The Ritz-Carlton Yacht Collection.
Who are Marriott's largest shareholders?
Members of the Marriott family and related entities are the largest holders. The 2026 proxy lists The Vanguard Group at 7.90% and BlackRock, Inc. at 5.73%.
What’s in the full Databahn report on Marriott
- Positioning against the incumbent vendor in your category
- Who to call first, and who to bring in next
- Discovery questions tied to Marriott’s stated priorities
- The questions Marriott’s team is likely to ask you back
- Verified contact details for the executives on this page
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