IBM Chief Executive Officer Ginni Rometty was interviewed on Sept. 13 in New York City by Bloomberg Businessweek Editor Megan Murphy. 

Megan Murphy: Artificial intelligence. People may not know that IBM doesn’t call it AI. They call it “cognitive computing.” Tell us why that is.

Ginni Rometty: I have actually had to explain this to my husband as well, because he said to me, “Ginni, of all words, why cognitive?” It was really a very thoughtful decision. The world calls it AI. There’s so much fear mongering about AI. When we started over a decade ago, the idea was to help you and I make better decisions amid cognitive overload. That’s what has always led us to cognitive. If I considered the initials AI, I would have preferred augmented intelligence. It’s the idea that each of us are going to need help on all important decisions. I’m always reminded of an interesting statistic: When you’re asked what percentage of your decisions are right, what percentage would you get?

 

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