Starbucks Org Chart & Sales Intelligence Report | Databahn
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Starbucks Org Chart & Sales Intelligence Report
Updated November 8, 2026. Figures as of September 27, 2026 (fiscal 2026 year-end) unless noted. Prepared by Databahn from the Starbucks Form 10-K for fiscal 2025, the Form 10-Q for the quarter ended June 28, 2026, the 2026 proxy statement, the Form 8-K reporting the 2026 annual meeting vote, the third and fourth quarter fiscal 2026 earnings calls (July 29 and October 29, 2026), the fourth quarter fiscal 2026 earnings release, and the Starbucks investor relations Board of Directors and Executive Leadership pages.
This Starbucks org chart and Starbucks sales intelligence report covers Starbucks Corporation (Nasdaq: SBUX), led by Brian Niccol, chairman and chief executive officer, and Cathy Smith, evp, chief financial officer. Niccol chairs the 11-member board, which shareholders re-elected in full on March 25, 2026, and the 2026 proxy statement names Jørgen Vig Knudstorp lead independent director. Starbucks reports three segments (North America, International and Channel Development) and closed fiscal 2026 on September 27, 2026 with $37.9 billion in net revenue and 41,607 coffeehouses.
Starbucks key facts
| Legal name | Starbucks Corporation (10-K FY2025) |
|---|---|
| State of incorporation | Washington (10-K FY2025) |
| Headquarters | 2401 Utah Avenue South, Seattle, Washington 98134 (10-K FY2025) |
| Ticker and exchange | SBUX, Nasdaq Global Select Market (10-K FY2025) |
| Website | starbucks.com (10-K FY2025) |
| Fiscal 2026 net revenue | $37.9 billion, up 2.1%; GAAP operating margin 9.7%, non-GAAP 11.9%; GAAP EPS $2.21, non-GAAP $2.72; year ended September 27, 2026 (Q4 FY2026 earnings call; Q4 FY2026 earnings release) |
| Q4 fiscal 2026 | Net revenue $9.1 billion, down 3.9%; global comparable store sales up 7.2%; U.S. comparable store sales up 7.7%; GAAP operating margin 10.8%, non-GAAP 14.0%; GAAP EPS $0.59, non-GAAP $0.80 (Q4 FY2026 earnings call; Q4 FY2026 earnings release) |
| Fiscal 2025 net revenue | $37.2 billion ($37,184.4 million), year ended September 28, 2025 (10-K FY2025, Item 8) |
| Coffeehouses | 41,607 at fiscal 2026 year-end: 18,176 North America, 23,431 International; 617 net new openings in fiscal 2026 (Q4 FY2026 earnings call) |
| Markets | 90 (10-Q Q3 FY2026) |
| Employees | About 381,000 worldwide, about 223,000 in the U.S., as of September 28, 2025 (before the China joint venture) (10-K FY2025, Item 1) |
| Starbucks Rewards | Record 36 million 90-day active members in Q4 fiscal 2026 (Q4 FY2026 earnings call) |
| Reportable segments | North America; International; Channel Development (plus Corporate and Other) (10-Q Q3 FY2026, Note 16) |
| Brands | Starbucks Coffee, Teavana, Ethos, Starbucks Reserve (10-K FY2025) |
| Fiscal year | Ends on the Sunday closest to September 30; fiscal 2027 is a 53-week year (10-K FY2025; Q4 FY2026 earnings call) |
| Independent auditor | Deloitte & Touche LLP, auditor since 1987; ratified by shareholders March 25, 2026 (10-K FY2025; Form 8-K, March 30, 2026) |
| Next earnings call | First quarter fiscal 2027, tentatively January 27, 2027 (Q4 FY2026 earnings call) |
Starbucks corporate structure
Source: Starbucks Form 10-K for fiscal 2025 (filed November 14, 2025), Items 1 and 7 and Notes 2 and 6; Form 10-Q for the quarter ended June 28, 2026, Note 2 and Item 2 (company-operated and licensed splits); Q4 fiscal 2026 earnings call, October 29, 2026 (segment totals at September 27, 2026, Q4 net store changes and Channel Development revenue). The fiscal 2026 10-K had not been filed as of November 8, 2026.
Starbucks board of directors
Source: Starbucks investor relations Board of Directors page (membership and outside roles, unchanged as of November 8, 2026); Form 8-K dated March 30, 2026 (all 11 directors elected March 25, 2026 to serve until the 2027 annual meeting); 2026 proxy statement (DEF 14A, filed January 26, 2026) for the lead independent director role, committee assignments and independence. Ten of 11 directors are independent.
Starbucks executive leadership
Source: Starbucks investor relations Executive Leadership page (unchanged as of November 8, 2026); Form 10-K for fiscal 2025, Item 1 (executive officers); Form 10-Q for the quarter ended June 28, 2026, signatures. Reporting lines not disclosed in the filings.
Starbucks sales intelligence: what the filings show
Starbucks strategic priorities: Back to Starbucks becomes the growth plan
On the October 29, 2026 call, Brian Niccol said Back to Starbucks “started as a turnaround plan, and now Back to Starbucks is our growth plan.” He set five priorities for fiscal 2027: win on the fundamentals in the coffeehouse through Green Apron Service; make the brand and menu more relevant and loved; build the right experiences and capabilities for the future; grow with discipline in the U.S. and around the world; and create more opportunity for partners. The 2026 proxy frames four longer-run goals: offer the best job in retail, be the world’s greatest customer service company, be the community coffeehouse, and be visible, relevant, growing and loved everywhere. A pitch tied to one of the five fiscal 2027 priorities starts in the words the leadership team is already using.
The full Databahn report ties each priority to the executive who owns it and the questions that open that conversation.
What Starbucks executives are paid to deliver
For fiscal 2025, 75% of the executive bonus rode on adjusted net revenue and adjusted operating income, and 25% on individual goals tied to Back to Starbucks. Performance stock units granted in fiscal 2025 split evenly between three-year adjusted EPS and comparable store sales; for fiscal 2026 the split moves to 60% comparable store sales and 40% EPS. A separate Back to Starbucks grant pays nothing unless operating expenses fall at least $800 million cumulatively across fiscal 2026 and 2027, then scales on Green Apron Service running in more than 75% of U.S. company-operated stores, more than 2,250 coffeehouse uplifts, new food and beverage platforms and a relaunched Rewards program (2026 proxy, CD&A). Sellers who show which of these numbers they move are speaking the terms leadership is scored on.
The full Databahn report maps each metric to the executive who owns it and the questions that start that discussion.
Starbucks spending and capital plans
Capital expenditures were $2.3 billion in fiscal 2025 (10-K). For fiscal 2027, management expects capital expenditures of about 5% of net revenues, mainly for uplifts and Back to Starbucks priorities, and about $1 billion of share repurchases. Starbucks recently raised its quarterly dividend to $0.63 per share, its 16th consecutive annual increase (Q4 call). More than half of the $2 billion gross cost savings plan has been realized. Cathy Smith said the remaining savings through fiscal 2028 will weigh more toward cost of goods sold, citing new products, new vendors and existing contracts that have to finish first. Starbucks completed more than 1,700 coffeehouse uplifts in fiscal 2026, at about $150,000 each on average (Q3 call), and expects more than 2,000 in fiscal 2027. Cost of goods savings that depend on new vendors and expiring contracts put supplier changes inside the plan for the next two years.
The full Databahn report shows which executives control each budget line and what they are likely to ask a new vendor.
Starbucks acquisitions, divestitures and joint ventures
On March 30, 2026, Starbucks sold a 60% interest in its China retail business to Boyu Capital at a total enterprise value of about $4 billion, kept 40%, and continues to license the brand to the joint venture. The 7,991 company-operated stores in China became licensed stores, and Starbucks recorded a $536.3 million pre-tax gain (10-Q, Note 2). China exceeded its goals in fiscal 2026 and is expected to supply about half of the roughly 1,100 international net new openings planned for fiscal 2027 (Q4 call). In October 2024 Starbucks bought 23.5 Degrees Topco Limited, a U.K. licensee, converting 113 stores to company-operated (10-K, Note 2). China store operations now run inside a joint venture Starbucks does not consolidate, which changes the buying entity for anything sold into those stores.
The full Databahn report covers how each deal moves decision rights and the questions buyers on each side are likely to raise.
Starbucks technology and AI initiatives
Brian Niccol called fiscal 2027 “a major tech modernization year” on the October 29, 2026 call. New staffing and scheduling and point-of-sale systems roll out through the year, and supply chain tests are underway on demand forecasting, ordering accuracy and replenishment. Delivery moves into the Starbucks app in Q2, with Stars earned and redeemed on delivery orders. Starbucks will test background AI models in the drive-thru that help baristas enter orders, is working on AI for app search and discovery with the potential for conversational and agentic ordering, and will begin testing the Mastrena 3 espresso machine. Tools already in coffeehouses include Green Dot Assist and Smart Queue (2026 proxy). System rollouts across thousands of coffeehouses in a single fiscal year set the buying calendar for software, hardware and services vendors.
The full Databahn report names the leaders behind each system change and the questions to ask before those buying cycles open.
Starbucks risk factors and pressure points
North America produced about 74% of fiscal 2025 net revenue, and the 10-K lists that concentration as a risk (Item 1A). Other named pressures include green coffee prices and tariffs, union representation at about 6% of U.S. company-operated stores, reliance on Nestlé for Channel Development, and attacks on point-of-sale, mobile, payment and loyalty systems. For fiscal 2027, management expects consolidated net revenue to fall about 1%, mainly as International laps China, and Channel Development revenue to fall about 10% with coffee prices (Q4 call). Each one is a topic management has already told investors it is watching, so a vendor who reduces one of them gets a hearing.
The full Databahn report connects each risk to the executive who owns it and the questions that executive is likely to ask back.
How vendors get approved at Starbucks
Starbucks runs a risk-based third-party risk management program that includes cybersecurity assessments, cybersecurity obligations written into agreements, and external monitoring sources. It also keeps a global privacy program covering how personal data is collected, used, shared and stored, and benchmarks its security program against the NIST Cybersecurity Framework (10-K, Item 1C). Vendors who arrive with security and privacy documentation ready spend less time in review.
The full Databahn report outlines who takes part in that review and the questions they tend to put to vendors.
Who owns security and data decisions at Starbucks
A senior vice president, chief information security officer, with more than 20 years in the field, leads the cybersecurity program; the filings do not name the officer. The CISO meets regularly with IT leaders and with the Risk Management Committee, which is co-managed by the CFO and the chief legal officer and meets at least quarterly. The board’s Audit and Compliance Committee, chaired by Andrew Campion, oversees cybersecurity, technology and data privacy risk and gets quarterly updates from the CISO’s team (10-K, Item 1C; 2026 proxy). Security purchases touch three levels (the CISO, the CFO and chief legal officer committee, and the board), and each has its own questions.
The full Databahn report identifies the security and data leaders by name and the questions each is likely to ask a new vendor.
Starbucks leadership changes
Cathy Smith became evp, chief financial officer on March 24, 2025, after Rachel Ruggeri’s departure on March 7, 2025, with Val Bauduin as interim CFO in between. Mike Grams joined in February 2025 and has been chief operating officer since June 2025. Pilar Ramos joined as evp, chief legal officer in November 2025. Marissa Mayer and Dambisa Moyo joined the board on June 25, 2025, and Mellody Hobson retired from it in March 2025 (2026 proxy; 10-K, Item 1). The Q3 fiscal 2026 10-Q is signed by Val Bauduin as principal accounting officer, a role Cathy Smith held in the fiscal 2025 10-K. The investor relations site also lists five evps outside the 10-K officer list: Dominic Carr, Tressie Lieberman, Stephen Piacentini, Sanjay Shah and Anand Varadarajan. The board and executive lists were unchanged as of November 8, 2026. Leaders in their first year or two in a seat are still setting priorities and vendor lists.
The full Databahn report shows what each new leader is responsible for and the questions that fit their first-year agenda.
Starbucks systems and business transformations
China was deconsolidated on March 30, 2026. A fiscal 2026 restructuring plan covers the global support organization, non-retail facilities and the Starbucks Reserve and Roastery locations, and some support functions are moving to a new office in Nashville, Tennessee (10-Q, Note 17). The Q3 10-Q reports no change in internal control over financial reporting that materially affected it during the quarter (Item 4). In Q4, North America recorded 247 company-operated net closures, which Cathy Smith attributed primarily to “last month’s portfolio actions,” and Starbucks unveiled smaller-format coffeehouses in multiple markets (Q4 call). Restructuring, relocation, closures and a licensed model shift reset which teams buy and where they sit.
The full Databahn report maps each transformation to its owner and the questions that surface a need early.
Starbucks shareholder pressure
At the March 25, 2026 annual meeting, shareholders elected all 11 directors, approved say-on-pay (774,932,476 votes for, 99,362,557 against) and ratified Deloitte & Touche LLP. They approved a shareholder proposal requesting that supermajority voting requirements be replaced with majority voting (823,985,324 for, 17,573,051 against), on which the board had made no recommendation. They did not approve the independent board chair proposal (107,793,749 for, 763,797,502 against) or the four requested reports on healthcare coverage, compensation and benefits gaps, diagnostic tools and the employee gift-match program (Form 8-K, March 30, 2026; 2026 proxy). Votes against directors ranged from 7,925,365 for Marissa Mayer to 110,976,652 for Andrew Campion. The majority-voting proposal passed as a request to the board, which makes it a governance item to watch in the 2027 proxy.
The full Databahn report covers which directors lead these topics and the questions they bring to outside partners.
Starbucks locations by territory
At fiscal 2026 year-end, Starbucks had 41,607 coffeehouses: 18,176 in North America and 23,431 in International, after 617 net new openings during the year. It passed 6,000 coffeehouses in Asia Pacific and 1,900 in Latin America and the Caribbean (Q4 call). The fiscal 2025 10-K breaks stores out by market as of September 28, 2025, shown below. China’s 7,991 company-operated stores converted to licensed stores on March 30, 2026.
| Market | Company-operated | Licensed |
|---|---|---|
| U.S. | 10,047 | 6,813 |
| Canada | 967 | 480 |
| China | 8,009 | Not broken out |
| Japan | 1,883 | Not broken out |
| U.K. | 524 | 900 |
| Korea | Not broken out | 2,077 |
| Latin America | Not broken out | 1,813 |
| Turkey | Not broken out | 762 |
| Taiwan | Not broken out | 592 |
| Indonesia | Not broken out | 597 |
| Thailand | Not broken out | 550 |
| Philippines | Not broken out | 520 |
Source: Starbucks Form 10-K for fiscal 2025, Item 1, store data as of September 28, 2025.
Major roasting, distribution and office sites as of September 28, 2025 (10-K, Item 2): York, Pennsylvania (1,957,000 sq ft, roasting and distribution); Seattle, Washington (1,294,000 sq ft, corporate); Minden, Nevada (1,080,000 sq ft, roasting and distribution); Auburn, Washington (750,000 sq ft); Lebanon, Tennessee (680,000 sq ft); Kunshan, China (630,000 sq ft, roasting and distribution); Kent, Washington (510,000 sq ft, roasting); and Shanghai, China (221,000 sq ft, corporate). Store density by market tells a seller where rollouts are large enough to matter.
The full Databahn report pairs each territory with the regional leaders who run it and the questions to ask them.
What Starbucks management told analysts
On October 29, 2026, management reported fiscal 2026 net revenue of $37.9 billion (up 2.1%), a non-GAAP operating margin of 11.9% (up 200 basis points) and non-GAAP EPS of $2.72, above the high end of guidance. On a GAAP basis, the earnings release reported an operating margin of 9.7% and EPS of $2.21. Fourth quarter global comparable store sales rose 7.2%, the fifth straight positive quarter, with U.S. comparable sales up 7.7% (transactions up 2.4%, ticket up 5.2%). For fiscal 2027, a 53-week year, guidance calls for North America comparable store sales growth of about 4%, consolidated net revenue down about 1%, an operating margin of 13.5% to 14%, EPS of $3.15 to $3.25 and about 1,200 net new coffeehouses (about 1,100 international and 90 to 100 in North America). Management said it is ahead of schedule on its fiscal 2028 framework. The first quarter fiscal 2027 call is tentatively set for January 27, 2027. These are the commitments management will be measured against at every fiscal 2027 earnings call.
The full Databahn report turns each commitment into the questions that connect a solution to it.
Starbucks org chart FAQ
Who is the CEO of Starbucks?
Brian Niccol is chairman and chief executive officer of Starbucks. He joined in September 2024 after serving as CEO of Chipotle Mexican Grill from 2018 to 2024.
Who is the CFO of Starbucks?
Cathy Smith is evp, chief financial officer of Starbucks. She joined in March 2025 from Nordstrom, where she was Executive Vice President, Chief Financial Officer and Treasurer.
Who is on the Starbucks board of directors?
Starbucks has 11 directors, all re-elected on March 25, 2026: Brian Niccol (chairman), Jørgen Vig Knudstorp (lead independent director), Ritch Allison, Andrew Campion, Beth Ford, Marissa Mayer, Neal Mohan, Dambisa Moyo, Daniel Servitje, Mike Sievert and Wei Zhang. All except Niccol are independent, per the 2026 proxy statement.
Who is on the Starbucks executive leadership team?
Brian Niccol leads a team of Cathy Smith (CFO), Mike Grams (COO), Brady Brewer (ceo, Starbucks International), Pilar Ramos (chief legal officer), Sara Kelly (chief partner officer), Dominic Carr, Tressie Lieberman, Stephen Piacentini, Sanjay Shah and Anand Varadarajan, per the Starbucks investor relations site.
How is Starbucks organized?
Starbucks reports three segments: North America (U.S. and Canada), International and Channel Development, plus Corporate and Other. North America produced about 74% of fiscal 2025 net revenue, International 21% and Channel Development 5%.
How many stores does Starbucks have?
Starbucks had 41,607 coffeehouses at the end of fiscal 2026 on September 27, 2026: 18,176 in North America and 23,431 in International, across 90 markets.
Who oversees cybersecurity at Starbucks?
A senior vice president, chief information security officer leads the cybersecurity program. The board’s Audit and Compliance Committee, chaired by Andrew Campion, oversees cybersecurity and data privacy risk and receives quarterly updates from the CISO’s team.
What is in a Starbucks sales intelligence report from Databahn?
A Databahn Starbucks sales intelligence report adds positioning against the incumbent vendor, the Starbucks contacts to call first, the questions to ask and the questions Starbucks stakeholders are likely to ask back. Databahn cuts sales research time by 80% to 90%.
Sources
- Starbucks Corporation Form 10-K for fiscal 2025 (fiscal year ended September 28, 2025), filed November 14, 2025
- Starbucks Corporation Form 10-Q for the quarter ended June 28, 2026, dated July 29, 2026
- Starbucks Corporation 2026 proxy statement (DEF 14A), filed January 26, 2026, for the March 25, 2026 annual meeting
- Starbucks Corporation Form 8-K reporting 2026 annual meeting vote results, dated March 30, 2026
- Starbucks third quarter fiscal 2026 earnings call, July 29, 2026
- Starbucks fourth quarter and full fiscal year 2026 earnings call, October 29, 2026
- Starbucks Reports Q4 and Full Fiscal Year 2026 Results, earnings release, October 29, 2026
- Starbucks Board of Directors page, confirmed unchanged November 8, 2026
- Starbucks Executive Leadership page, confirmed unchanged November 8, 2026
What’s in the full Databahn report on Starbucks
This page covers what Starbucks has disclosed publicly. The full Starbucks sales intelligence report adds:
- Positioning against the incumbent vendor in your category at Starbucks
- Which Starbucks executives to call, and in what order
- The discovery questions that fit Starbucks’ fiscal 2027 priorities
- The questions Starbucks buyers are likely to ask you back
Databahn cuts sales research time by 80% to 90%. A strategic account executive at a Fortune 1000 security company closed a $350,000 deal in three months, and a client on a report read-out call called the content “insanely valuable.”
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