1:1 Account Based Marketing Company Research Guide for High Value Strategic Accounts

databahn has developed a comprehensive Account Based Marketing Company Research Guide (.XLS) for enterprise marketers. It serves as a guideline and a foundation for launching successful 1:1 ABM programs targeting greenfield or white space Fortune 500 or Global 2000 enterprise accounts.

The Account Based Marketing Company Research Guide is designed to help ABMers and the entire account management team stay focused on the customer's business objectives to create consistent messaging & value propositions. This will ultimately identify highly qualified marketing leads and forecastable sales opportunities.

What are the benefits of using this ABM Company Research Guide?

Top 6 Benefits of Using an ABM Company Research Guide

1. Enables hyper-personalized outreach, increasing relevance for each decision-maker.
2. Aligns sales and marketing teams with a single view of priority accounts.
3. Increases ROI by focusing budget and resources on high-value enterprise accounts.
4. Accelerates sales cycles through early engagement with the right stakeholders.
5. Reduces wasted resources by targeting best-fit accounts instead of broad audiences.
6. Improves win rates by developing content and pitches that match unique account needs.

What's in the Account Based Marketing Company Research Guide?

These are the tabs in the ABM Company Research Guide Excel spreadsheet:

• Executive Summary Outline
• Account Management Team Members
• Key contact info - decision makers, champions, recommenders, & influencers
• Organizational structure - How to build & update an organizational diagram
• Executive backgrounders & profiles - What to include & how to build them
• SWOT Analysis
• Earnings Call - Key points to look for
• Annual Report - CEO Comments & Key Financials
• Industry analysis
• Competitive landscape - Who is a competitive threat? Who are the incumbents?
• Product & Solution alignment - How does your solution align to the needs of the prospect?
• Decision making process outlined - Decision Makers, Recommenders, Influencers, Champions
• Success Stories & Case Studies
• Current & Planned Projects
• Strategic Relationship Assessment
• 1 month, quarterly, annual goals
• Divisional sub-structure
• Persona Development

This Account Based Marketing Company Research Guide is intended to be a framework to build and maintain an ABM program plan for a high value strategic account.

As with every ABM plan, it needs to be a living & breathing document that is constantly updated and not stashed in a desk drawer after completion. It will help all parties involved in the sales, marketing, and customer support process to work in a more collaborative and communicative way thus maximizing sales revenue from the target Fortune 1000 account.

Does Databahn ask for credit card info even though the ABM Guide is free?

No, you will not be asked for your credit card information at any point in the check out process. Please add the Account Based Marketing Company Research Guide product to your Cart and proceed with the Check Out process. You will receive an email with a link to download the Excel file within a minute of finalizing the Check Out.