Mastercard Deploying IoT Commerce Experiences

Mastercard expands on four additional and critical components necessary to build out a successful IoT commerce ecosystem, including the growing importance of loyalty and rewards delivered via IoT devices.

“If integrated properly, loyalty and rewards will help users trust their connected devices and understand the value of intelligent commerce at large,” stated Marisa Bianchi, Associate Analyst, Worldwide Communications. “From the wearable device that prompts a runner to grab a free water bottle at a nearby store, to the connected car that autonomously activates a discount coupon from a local gas station based on brand loyalty, the possibilities are endless.” Read the full article here.